Digital Marketing Radio with David Bain interviews niche digital marketing experts on their specialist subject as well as getting their opinion on the state of digital marketing today. David’s interviews follow a unique format – the first 15 minutes tend to focus on the interviewee’s specialism while the final 15 minutes follow more of a fixed format, with sections such as “Software I couldn’t live without”, “Best advice I’ve ever received” and “The $10,000 question”. Plus, keep an eye out for “The ‘This or That’ round”. Topics covered to-date have included SEO, PPC (pay per click search), attribution modelling, blogging, e-book marketing, social media, mobile marketing, inbound marketing, split testing, and the future of podcasting to name just a few! Whether you’re an online marketer, a business manager, an entrepreneur or a marketing generalist, Digital Marketing Radio will help you stay on top of the latest digital marketing trends.
Latest episodes
- Quick message - Digital Marketing Radio on-hold for a while!by David Bain on 20th January 2022 at 9:00 am
Hey there, David here - I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio.I want to focus on 2 other things at the […]
- How do SEO and PR work together? With Dayana Mayfieldby David Bain on 16th December 2021 at 9:00 am
The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need […]
- What is the role of community in B2B marketing? With Joel Harrison from B2Bmarketing.netby David Bain on 14th December 2021 at 9:00 am
The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable.But what about B2B? We’re constantly […]
- PODCAST ADVERTISING: Should your brand be advertising on podcasts?by David Bain on 3rd November 2021 at 2:00 pm
I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences.So what works […]
- What is automation in Google Ads and how does automation impact your paid search strategy? With Anu Adegbolaby David Bain on 22nd October 2021 at 2:00 pm
I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish.But the sad thing […]
- Podcast Interviewing Skills - with Andrew Warner from Mixergyby David Bain on 13th October 2021 at 2:00 pm
Content is at the heart of modern marketing mastership - and it’s very hard to continuously create great content without the help of others.And if you’re able to persuade some of the leaders in […]
- Is your email marketing strategy a bit of an afterthought? | Jenna Tiffanyby David Bain on 6th October 2021 at 2:00 pm
Is your email marketing strategy a bit of an afterthought? Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an […]
- AUDIENCE RESEARCH: How to learn more about your audience and apply that information to get better marketing results – with Rand Fishkinby David Bain on 29th September 2021 at 9:00 am
How much do you truly know about your audience and which message you should be providing specifically for them?On episode 264 of Digital Marketing Radio we’re looking at how to learn more about […]
- Out of Home Advertising: Why traditional and digital media marketing opportunities are converging - and how to take advantage - with Sam Mallikarjunanby David Bain on 22nd September 2021 at 2:00 pm
Have you written off traditional media? Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable.Joining me to discuss that on episode 263 […]
- Podcast strategy: Where does a podcast fit into your content marketing mix? - with Jonny Rossby David Bain on 15th September 2021 at 2:00 pm
Are you thinking of starting a podcast?If so, what are your reasons for doing so?There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular […]